X rolling out new online video shows

The social media platform formerly known as Twitter, X is adding more changes and it has made an announcement that it is rolling out a slate of new video shows, including a partnership with former CNN anchor Don Lemon.

Lemon will be hosting host a 30-minute show on X called “The Don Lemon Show,” which will air three times a week and will be exclusive to the platform first. The platform will also be distributing shows from Jim Rome, the sports radio commentator and former ESPN star, as well as the former US representative and presidential candidate, Tulsi Gabbard.

The company revealed that Rome’s show will “stream exclusively on X, five days a week,” while Gabbard will be distributing “an exclusive series of documentary style videos,”

The company didn’t share financial details, however, the partnerships are aimed at adding legitimacy to X’s renewed push into video, which has been a focus of owner Elon Musk.

Musk has spoken quite a number of times about his interest in making X more competitive with Google’s YouTube, the global leader in online video.