Marketing & Sales

Guerrilla Growth Tactics: Drive Sales in African Markets Without Paying for Ads

African startups and scale-ups are today operating in one of the world’s most dynamic yet capital-constrained environments. With funding at multi-year lows and ad costs on platforms like Meta and Google rising 20–30% in key markets, bootstrapped teams across the continent cannot compete on paid media budgets. Enter guerrilla marketing: unconventional, low- or no-cost tactics