Taja Crosses 50,000 Users as Monthly Transactions Reach Millions of Dollars

Pan-African fintech startup Taja has surpassed 50,000 users and is processing millions of dollars in transactions each month, two years after launching its cross-border payments platform in 2024. The company serves individuals and businesses that need to receive, convert and transfer money between African countries and international markets.

Taja's growth comes as it expands its presence across African markets and connects users to payment networks in the United Kingdom and United States. The company has not disclosed its exact monthly transaction value, but says its platform now handles millions of dollars in payments each month.

Seven African Markets and Multiple Payment Services

Taja currently operates in Nigeria, Ghana, Kenya, Senegal, South Africa, Benin and Côte d’Ivoire. Its platform provides multi-currency wallets and accounts, international collections, cross-border payouts, real-time currency conversion and virtual payment cards. It also supports digital-asset settlement.

These services are designed for customers who manage payments across different countries and currencies. Freelancers and creators, for example, may need to receive payments from international clients, while businesses may need to collect overseas revenue or pay suppliers in other markets. By bringing several payment functions together, Taja aims to give these customers a single platform for managing international transactions.

CEO David Orovwiroro said the company was established to address the difficulties people encounter when moving money across borders.

“We built Taja because moving money across borders shouldn’t feel like navigating a labyrinth,” he said.

Orovwiroro added that surpassing 50,000 users and reaching millions of dollars in monthly transaction volume demonstrated demand for financial services that connect African customers to the global economy. The company says it intends to make these tools more accessible to creators, freelancers and business owners seeking international opportunities.

Taja Plans Further Market Expansion

Taja plans to extend its services into additional African countries and international markets while strengthening the infrastructure behind its payments platform. The company has not yet announced which countries it intends to enter next or provided a timeline for the planned expansion.

Its growth will depend partly on how effectively it can support transactions across different markets, currencies and payment systems. Operating across borders requires connections to local financial institutions and payment providers, as well as the infrastructure to process transactions reliably.

The latest milestone gives Taja a larger user base across its existing markets, although the company has not disclosed revenue figures or a breakdown of transaction volumes by country. Its next expansion phase is expected to focus on extending its reach while improving the payment services available to individuals and businesses operating across borders.