popular driving app Waze hit by Job cuts

Google recently made an announcement that is cutting jobs at the mapping app, Waze. This is taking place as a resulting of the company merging the app’s advertising system with Google Ads technology, without giving details on the number of layoffs.

Google acquired Waze for close US$1.3-billion back in 2013, and they revealed that in order for them to be able to create a better, more seamless long-term experience for Waze advertisers, they’ve begun transitioning Waze’s existing advertising system to Google Ads technology.

“As part of this update, we’ve reduced those roles focused on Waze Ads monetisation,” – the company added.

In December, Google had mentioned that it had plans to merge Waze and Google Maps teams to consolidate processes, and that would then make it a part of the Google Geo division, its portfolio of real-world mapping products that includes Google Maps, Google Earth and Street View.

The news broke from an email that was sent from Chris Phillips, who leads the Geo division. He mentioned Google will notify advertisers and partners about the move soon.