Technology

Google changes the Android logo

Google has changed its new logo and brand design for its Android smartphone operating system. Jason Fournier, who is the Android consumer brand management director, recently broke down the new visuals drew inspiration from its Material design philosophy. This was to be adaptable and complement the Google brand palette. Fournier explained that the refreshed and

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Google-changes-the-Android-logo

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Google has changed its new logo and brand design for its Android smartphone operating system.

Jason Fournier, who is the Android consumer brand management director, recently broke down the new visuals drew inspiration from its Material design philosophy. This was to be adaptable and complement the Google brand palette.

Fournier explained that the refreshed and dynamic robot shows up where Android connects with people, community and cultural moments. It can reflect individual passions, personality and context.

The biggest obvious change is the capitalisation of the “A” in the operating system’s name, and it is said that it would add more weight to its appearance when placed next to Google’s logo.

He said: “The new Android stylisation more closely mirrors Google’s logo and creates balance between the two.” The Android robot — also called the bugdroid — has been updated with a 3D design.

Fournier added by saying: “The face and most identifiable element of the Android robot — now appears with more dimension, and a lot more character. As a visual signifier of our brand, we wanted the bugdroid to appear as dynamic as Android itself.”

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The tech giant company revealed the bugdroid with various colours and textures — including furry green and shiny yellow versions.

Fournier also mentioned that the full-body appearance of the bugdroid has also been adjusted so that it can “easily transition between digital and real-life environments”.

The images below show the new Android text logo paired with variations of the bugdroid, and the Android robot’s new full-body design.

Reporting for Business Tech Africa on the funding, tools and strategy shaping the continent's founders and SMEs.

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