In a landmark collaboration that heralds a new phase of growth, Profitroom and MCI Capital S.A. have joined forces to redefine direct booking technology for hotels, resorts, and hotel groups worldwide. This strategic partnership promises unparalleled convenience and efficiency for clients, propelling both companies to greater heights of dynamic expansion.
MCI Capital S.A. stands out as a dynamic force in the investment landscape, specializing in digital transformation processes. With a focus on internet companies, entities transitioning to digital business models, and those shaping the internet infrastructure, MCI brings a wealth of expertise and resources to the table.
The acquisition of Profitroom by MCI has garnered significant attention, attracting interest from over 50 funds and companies eager to align with the vision set forth by the two entities. Marcin Dragan, Founder and CEO of Profitroom, highlights the company’s track record of profitability and reinvestment in development, emphasizing the clear objective of accelerating growth through innovative product investment.
Despite MCI acquiring a majority stake of 65% in Profitroom, the management team remains intact, with Marcin Dragan and Krzysztof Grzęda continuing to lead the charge. Dragan underscores MCI’s substantial investment of R1.3 billion in Profitroom, fueling ambitious growth plans, particularly in key regions like South Africa.
Profitroom’s industry-leading solution has garnered accolades, recognized as the best in the world within its category by HotelTechReport.com and earning the title of Hospitality Technology Provider of the year at the FEDHASA Hospitality Awards 2024. These achievements, coupled with MCI’s investment, position Profitroom for further expansion on a global scale.
With a focus on innovation and solution development, Profitroom sets its sights on Western Europe, Africa, Latin America, the Middle East, and Asia. The aim is to shape the future of direct booking technology worldwide, solidifying its position as a frontrunner in the industry.
In essence, the collaboration between Profitroom and MCI Capital S.A. marks a significant milestone in the evolution of direct booking technology, promising enhanced value and efficiency for clients while paving the way for expansive global growth.
