VMware unveils Partner Connect programme

VMware Inc, a maker of enterprise software, has launched the VMware Partner Connect programme, a new initiative, which the vendor says will dramatically simply and offer flexibility to channel partners.

According to the virtualisation software vendor, VMware Partner Connect empowers partners with flexibility to meet customers’ needs, making VMware technologies and services opportunities more accessible. In addition, partners now have an enhanced experience that delivers simplicity, choice and innovation, and recognises and rewards partners based on the value they bring to customers.

“VMware Partner Connect re-imagines the way we do business with and for our partners, helping them drive differentiated customer success and digital transformation,” said Jenni Flinders, vice president and worldwide channel chief, VMware. “We designed Partner Connect with our customers in mind, and the idea that they should feel confident when choosing to go with a VMware partner. And this is just the beginning, as Partner Connect continues to evolve to deliver new and better ways for our partners to grow their businesses.”

VMware Partner Connect now offers three tiers: Partner, Advanced Partner, and Principal Partner. Hundreds of partners have been designated Principal Partners, added Flinders. “These partners can help customers identify and implement ideal VMware solutions, as evidenced by achievement of Master Services Competencies across different strategic IT priorities,” she explained. “These Principal Partners also earn comprehensive rewards, including deployment and consumption incentives and prioritisation for collaborative business planning and co-selling opportunities with VMware.”