Amazon’s new app icon isn’t just a logo in a white box

It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” — its shipping boxes and their bright blue tape.

Here it is — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their devices as well.)

Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.

Correction: We’ve updated the headline to clarify that the new design is an icon, not a logo.

Main Image: Twittee