AI Tools: How HeyGen can help an SME make sales videos without hiring a presenter
For many small businesses, making a video is easy to postpone. The owner has the idea. They might even have the script. But finding someone to present it, recording several takes and getting the finished video edited can take up a whole day.
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For many small businesses, making a video is easy to postpone. The owner has the idea. They might even have the script. But finding someone to present it, recording several takes and getting the finished video edited can take up a whole day.
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For many small businesses, making a video is easy to postpone. The owner has the idea. They might even have the script. But finding someone to present it, recording several takes and getting the finished video edited can take up a whole day. HeyGen removes much of that work.
The platform lets a business turn a written script into a video with an AI presenter. It also offers AI voices, translation and digital avatars. For an SME, the useful question is not whether it can make a video. It can. The question is which videos are worth making this way.
Answer the questions customers keep asking
Start with the things customers ask over and over. A solar installer could explain why two homes can get different quotes for similar-sized systems. A car dealer could explain the documents needed for vehicle finance. A software company could show a new customer where to find a particular feature. A training company could explain what happens after someone signs up for a course. Those are all conversations that normally take someone's time. A short video can deal with the basic explanation before the customer speaks to a salesperson.
It can also be useful inside the business
There is no reason every HeyGen video has to be posted online. An SME could use the tool to make internal training videos. Imagine a new employee joining a business where the owner normally spends the first week explaining how everything works.
The company could create short videos covering its invoicing process, customer returns, point-of-sale system, stock procedures or daily opening routine. The employee can watch the same explanation that everyone else receives. For a small company, that can be more useful than another promotional video.
The owner doesn't need to appear on camera
This is probably the biggest attraction for some business owners. Not everyone is comfortable presenting on video. Some people simply don't have the time. HeyGen provides ready-made AI avatars that can deliver a script without the business owner having to record themselves. That means a business could produce a product explanation on Monday, change the script on Tuesday and produce another version without organising another shoot. For a company producing regular training or sales material, that can save time.
But don't use an AI presenter for everything
There are plenty of cases where real footage is better. A restaurant selling a new burger should probably show the burger. A builder should show the house it has completed. A mechanic should show the vehicle being repaired. A clothing retailer should show the actual clothes.
Customers sometimes need to see the product, not a person explaining it. HeyGen makes more sense for information that can be delivered through a script.
Keep the script short
The quality of the final video will depend heavily on what the business puts into it. A 90 second video answering one customer question is more useful than a five-minute company introduction filled with corporate language.
For example, instead of: “Our innovative platform provides a seamless solution for managing your business.”
A business could say: “You can use the platform to send invoices, track payments and see who still owes you money.” The second version tells the customer what they are actually getting. That matters more than having an impressive-looking avatar.
There is a monthly cost
HeyGen has a free plan and paid subscriptions, with features and limits varying between plans. For an SME, the decision should come down to usage. If the business produces one video every few months, paying for another subscription may not make sense. If it needs product explanations, training videos and sales content every week, it becomes easier to justify. The software is only useful if the business actually uses it.
Be careful with cloned faces and voices
This is where a business should slow down. If an SME creates a digital version of its owner or an employee, it needs that person's permission. The same applies to voice cloning. An employee appearing in a company video is not the same thing as agreeing to have a digital version of their face and voice used in future videos. HeyGen has a consent process for custom avatars and rules covering the use of people's likenesses. Businesses should also be clear when a video uses an AI-generated presenter, particularly where customers could mistake that presenter for a real employee.
Where it fits
HeyGen is not a replacement for every type of business video. It is more useful for the jobs that tend to sit on an SME owner's to do list for weeks: Explain the product. Show the customer how something works. Train the new employee. Answer the question you keep getting. If an AI presenter can handle those jobs, the owner can spend less time worrying about cameras and more time running the business.
