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What is influencer marketing?
Using influencers to get a message across has become the in thing in the digital media space. Long ago, celebrities would be used as ambassadors for brands which would see them in TV and magazine adverts. Now, the game has changed. It’s a numbers game with new and fresh influencers becoming the faces of adverts
Why do you need a Digital Marketing strategy?
If you’re in the business of selling, you are going to need to implement digital strategy that works, from automated messages to online ads, the reality is that you’re going to have to come up with ways to work that are functional, practical and time saving. Brand storytelling – this is the act of using
Do small businesses need digital marketing?
You’re here because you’re a small business owner who is looking for tools to be able to market your small business. Luckily, you’re at the right place. But before we give you the tools needed to make a success of your business, we need to first dive into what digital marketing actually is and why
Phishing for Trust: Why Cybersecurity is Your Marketing Fortress in the Digital Age
Forget the days of chasing clicks and likes – the lifeblood of marketing success in today's digital jungle is trust. But lurking in the shadows, like venomous snakes amongst the digital flowers, are cyber threats ready to strike. Phishing scams, data breaches, and ransomware attacks are not just tech headaches; they are marketing nightmares that
Ministry of Interior, Immigration Service launches digital portal for passport booking, renewal and visa applications
The Nigerian Immigration Service, operating under the Ministry of Interior, has introduced a new online portal for passport applications, aiming to streamline the process and enhance efficiency. With this portal, citizens in Nigeria and the diaspora can conveniently book passport appointments, make payments, and schedule data capture from their homes. Dr. Olubunmi Tunji-Ojo, the Minister
Hertz leaving behind EVs for petrol cars
Rental giant Hertz Global Holdings is divesting approximately 20,000 electric vehicles (EVs), including Teslas, from its U.S. fleet, signaling a shift away from EVs amid softened demand. This move comes about two years after a deal with Tesla to offer its vehicles for rent. Hertz will now favor petrol-powered vehicles, citing higher expenses related to
Webber Wentzel Fusion: Elevating Legal Excellence for a Tech Forward Tomorrow
Webber Wentzel, the leading full-service law firm in Africa, has expanded its NewLaw and legal technology division and rebranded it as Webber Wentzel Fusion. This is the next step in the firm's innovation journey, following its five-year long incubation of an alternative legal services centre and its early investment in artificial intelligence. Christo Els, Senior
LG launches its first US EV charging factory in Texas
LG Electronics has inaugurated its inaugural electric vehicle (EV) charger facility outside of South Korea, situating it in Fort Worth, Texas, to carve a niche in North America's competitive EV charging market. Spanning 59,202 square feet, the new EV charging station factory has the capacity to produce over 10,000 chargers annually, with current production focused
Here is the price for the Isuzu D-Max X-Rider
Prior to its official market debut scheduled for next month, the pricing details for the Isuzu D-Max X-Rider, previously undisclosed, have been revealed. Unveiled in November last year as the third rendition of the moniker that first appeared in 2016 as a limited edition of the high-output KB 250 Hi-Rider and later as a permanent
Showmax 2.0 set to launch this coming February
On the 12th of February, MultiChoice, the parent company of DStv, is poised to introduce a revamped version of Showmax, marking a significant move in the African streaming landscape to contend with rivals such as Netflix and Disney+. The new Showmax, labeled Showmax 2.0, is a result of a collaboration between MultiChoice and NBCUniversal’s Peacock,
Big changes for Pick n Pay in 2024
The recently appointed Pick n Pay group CEO, Sean Summers, has taken a crucial step in revitalizing the company for growth in 2024 by assembling his senior leadership team. Summers has formed a Group of Executives comprising of six members with a diverse range of expertise, as announced by the retailer. The newly appointed executive
South Africa is set to pay back almost R28 billion by the end of January
Countries in Sub-Saharan Africa have been excluded from global debt markets for 22 months, and there is a growing expectation among investors that this situation may change soon. This optimism arises as nations seek financing to meet numerous principal payments due this year and the next. South Africa is scheduled to reimburse $1.5 billion
Analysts say Apple iPhone Sales in China Plunge Over 30% in First Week of 2024
During the first week of January, Apple experienced a more than 30% year-over-year decline in iPhone sales in China, in stark contrast to competitors like Xiaomi and Huawei, which maintained flat sales, as per a recent note from Jefferies analysts. Jefferies analysts anticipate a double-digit drop in Apple's iPhone volume in China for the entirety
World Bank Forecasts 3.3% Growth for Nigerian Economy in 2024
The World Bank has revised its growth outlook for Nigeria, foreseeing a robust expansion of 3.3 percent in 2024, according to its Global Economic Prospects report for January 2024. The report also anticipates that the country's per capita income will return to pre-pandemic levels by 2025, showcasing a resilient recovery from the impacts of the
The Trailblazing New Generation of Tech Marketers
The role of B2B tech marketers has emerged as a key player within companies aiming to thrive in the digital space, bridging the gap between complex technology solutions and communicating these to suit the needs of businesses. To succeed in the diverse and dynamic field, marketers need to possess some key qualities. Be inquisitive Be
OpenAI launches a store for custom AI-powered chatbots
OpenAI has introduced the GPT Store, an online platform within the ChatGPT web client, showcasing a variety of custom chatbot applications powered by its advanced AI models like GPT-4 and DALL-E 3. This move comes after OpenAI hinted at such a development for developers last week. The GPT Store features a collection of GPTs, contributed
Gartner Names Trend Micro a Leader in Endpoint Security
Trend Micro Incorporated announced further recognition today for its flagship cybersecurity platform: Trend Vision One™ was named a Leader in Gartner’s latest Magic Quadrant report. Trend has been named a leader in every Gartner Magic Quadrant report for EPPs since 2002. Gareth Redelinghuys, Country Managing Director, African Cluster at Trend: “Whether it’s a cloud workload, an on-premises
Court orders Nigerian govt to pay compensation to embattled former central bank chief
In Abuja, the capital of Nigeria, a court has ruled in favor of Godwin Emefiele, the former Governor of the Central Bank of Nigeria (CBN), granting him a compensation of $100,000 (equivalent to N100,000,000) due to his wrongful detention. Judge Olukayode Adeniyi of the High Court of the Federal Capital Territory (FCT) determined that the
Wading through complexity: Enterprise connectivity doesn’t need vellies or wellies
Connectivity is fundamental to a thriving enterprise. Cloud sprawl, security, scale, inflexibility, compatibility, integration – these are pervasive challenges for organisations wanting connectivity that’s capable of managing user demands and their infrastructure. Yet, as a recent Forrester survey found, 40% of organisations feel that they are losing control over their technology estates thanks to a
Fujitsu in the firing line over UK Post Office saga
A major Japanese tech giant finds itself in the hot seat as British lawmakers target them for designing faulty accounting software, leading to what's being termed as the largest miscarriage of justice in the country's history. Fujitsu is under scrutiny for developing the Horizon IT system, which resulted in the wrongful convictions of around 700