SA retailer Pick N Pay clothing opens doors to 300th store & hopes for growth
South African retailer Pick N Pay has opened its 300th clothing as a stand-alone outlet as it continues to grow in the country. The Cape Town-based casualwear retailer released a statement earlier this week, suggesting it was on track to launch 60 corporate and five franchise stores by February 2023. Pick N Pay announced that
SA retailer Pick N Pay clothing opens doors to 300th store & hopes for growth
South African retailer Pick N Pay has opened its 300th clothing as a stand-alone outlet as it continues to grow in the country.
The Cape Town-based casualwear retailer released a statement earlier this week, suggesting it was on track to launch 60 corporate and five franchise stores by February 2023.
Pick N Pay announced that this was more company-owned clothing store openings than the past three years combined (59).
“The clothing division plans to open around 60 to 80 stores during its next financial year,” Pick n Pay Clothing said.
“Our consistent, everyday proposition has become relatable to all customer segments – and with more stores, we are becoming even more accessible.”
The retailer also operates grocery stores in the country and said the new stores were designed with a four-star sustainable rating to meet the division’s aspiration to target a wide customer base in a more sustainable way.
Having registered growth in the clothing business in the form of the womenswear fashion business to a more diversified range, including baby, children’s, and menswear, general manager Hazel Pillay is impressed.
The Clothing division manager Pillay said the Futurewear partnership which saw the store partnering with famed designer Gavin Rajah to develop the brand would be a big plus for them.
“Our refined value proposition appeals to an array of customers in South Africa, and the new diversified range is already seeing us grow market share across all divisions,” said Pillay.
“Our more significant focus on trendy products through collaborations with top local designers has contributed to the aspiration and fashionability of our ladieswear.
“Overall, customers are now experiencing better ranging and more relevant on-trend products, at everyday prices, which has increased our brand’s sentiment in the market.”
BusinessTech Africa has also learned that the retailer sources over 40% of its range locally and remains focused on growing this brand.
