Trade & Industry

EQDOM and AUTO24 join forces to simplify the process buying and financing used cars in Morocco

EQDOM and AUTO24.ma, key players in the consumer credit and automotive industries, have forged a partnership to enhance the used vehicle purchasing experience in Morocco, prioritizing a seamless user experience in the transaction process. The collaboration aims to deliver a digital, streamlined, and optimized buying journey, emphasizing customer satisfaction. Leveraging EQDOM's Saphir application, known for

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EQDOM and AUTO24.ma, key players in the consumer credit and automotive industries, have forged a partnership to enhance the used vehicle purchasing experience in Morocco, prioritizing a seamless user experience in the transaction process.

The collaboration aims to deliver a digital, streamlined, and optimized buying journey, emphasizing customer satisfaction. Leveraging EQDOM’s Saphir application, known for its digitized customer experience, AUTO24.ma intends to offer its customers an improved online credit experience with expedited approval times.

Mr. Aziz Dalaoui, General Manager of Eqdom, expresses, “This partnership with AUTO24.ma represents a significant stride in our commitment to providing clients with financial solutions increasingly tailored to their needs. EQDOM’s innovative digital pathways, coupled with AUTO24’s sales and service expertise, enable us to offer a comprehensive solution.”

Mehdi El Mazouni, General Manager of AUTO24 Morocco, adds, “This innovative partnership with Eqdom reinforces our dedication to excellence and accessibility. By joining forces, we aim to positively redefine the automotive experience for our clients in Morocco.”

As a notable player in Morocco’s financial services sector and a subsidiary of the Société Générale Group, EQDOM specializes in offering clients innovative financing solutions with a focus on ensuring a smooth and transparent journey.

AUTO24.africa, a subsidiary of Africar Group, stands out in the automotive realm by reimagining the purchasing experience for certified used cars across various African countries. Committed to excellence, innovation, and customer satisfaction, AUTO24.africa relies on cutting-edge digital solutions inherited from Africar Group, a pioneer in online car ads in Sub-Saharan Africa since its establishment in Australia in 2016.

With support from its primary investor, Stellantis, AUTO24.africa aligns its aspirations with Stellantis’ strategic plan, “DARE FORWARD 2030,” aiming to enrich its mobility solutions tailored to the unique requirements of the African market.

Reporting for Business Tech Africa on the funding, tools and strategy shaping the continent's founders and SMEs.

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