Citroen C3 (2023): Redefining Budget Crossovers
Citroen made a bold move with the introduction of the new C3, positioning it as a budget crossover rather than a quirky compact hatchback, and at a significantly lower price point than its predecessor. This decision is consistent with modern consumer preferences, as the Citroen C3 now competes directly with popular models such as the
Citroen C3 (2023): Redefining Budget Crossovers
Citroen made a bold move with the introduction of the new C3, positioning it as a budget crossover rather than a quirky compact hatchback, and at a significantly lower price point than its predecessor. This decision is consistent with modern consumer preferences, as the Citroen C3 now competes directly with popular models such as the Renault Kiger, Nissan Magnite, Suzuki Ignis, Renault Kwid, and Suzuki S-Presso.
The price decrease can be attributed to the establishment of a new factory in India, where the C3 is now manufactured. Citroen has also reimagined the entire package, including the engine offering, to ensure affordability without sacrificing quality. Indeed, the C3 recently won the prestigious title of World Urban Car of the Year, indicating that Citroen may be onto something special. Currently, the C3 has only one engine option: a naturally aspirated 1.2-litre petrol engine with 61 kW and 115 Nm of torque. When compared to its competitors in the segment, the C3 has one of the most powerful engines. During our test drive at an elevation of 1,600 meters above sea level, the C3 performed admirably, with perky acceleration in the first three gears, making it suitable for city driving.
The C3 is currently only available with a 5-speed manual transmission. Citroen, on the other hand, has confirmed plans to launch automatic and possibly turbo petrol versions of the C3 in 2024. With its light shift action and easily modulated clutch pedal, the manual transmission facilitates smooth progress. While Citroen is known for its quirky and stylish interiors, the crossover’s low price limits some of the French flairs. Nonetheless, the new C3 retains distinguishing design elements such as ornate rectangular air vents and “anodised” dashboard trim.
The benchmark-sized 10-inch touchscreen infotainment system impresses with its functionality. Despite its matte finish, which resembles aftermarket phone screen covers, the system supports wireless Apple CarPlay and Android Auto, which is unusual at this price point. There is one USB-A port in the front and two USB-A ports in the back for charging devices.
Surprisingly, the C3 has a height-adjustable driver’s seat, which is unusual in this price range. However, it fails to provide reach adjustment for the steering column, instead limiting adjustment to the rake (up and down). Nonetheless, even without the reach adjustment, the driving position feels natural. The seats provide adequate comfort with firm side support, a feature that is frequently lacking in vehicles at the C3’s level. Similarly, the cabin trim, although predominantly plastic, feels solidly installed without noticeable looseness.
The manually adjustable mirrors on the exterior harken back to older designs, requiring the assistance of a front passenger to adjust the left-hand side mirror manually.
The C3’s load bay is adequate, and the rear seatback folds forward as a single piece. Although rear passenger space appears adequate, it may be cramped if the front seats are pushed all the way back. In terms of safety features, the C3 comes standard with ABS with EBD and dual front airbags. The absence of electronic stability control, on the other hand, is disappointing and cannot be overlooked, especially when compared to competitors such as Suzuki models, which offer stability control across their entire model range.
Although rear parking sensors are standard, there is no option to add a reverse-view camera for added peace of mind, which is especially important for inexperienced drivers. When more C3 variants are introduced, these omissions are likely to be addressed. Currently, the entry-level 1.2 Feel is the only available version.
Citroen provides reasonably priced optional packages for the new C3. The Elegance Pack (R2,200) includes chrome detailing on the door handles, bumpers, tail lamps, and fog lamps, while the Energy Pack (R2,700) includes a distinctive rear spoiler and skid plate. Alloy wheels are available for an additional R8,300.
French car manufacturers have not always excelled in South Africa when it comes to after-sales support. However, Citroen’s local subsidiary has taken steps to ensure readily available parts and efficient distribution. The C3 comes with a 5-year/100,000 km warranty and a 2-year/30,000 km service plan. While a three-year/45,000-kilometer service plan as standard would have demonstrated a stronger commitment to customer service, the two-year plan is consistent with C3’s competitors’ offerings.
The Citroen C3 1.2 Feel, priced at R229,900, is an appealing option for budget-conscious buyers looking for a crossover that doesn’t skimp on style or features. The Citroen C3 aims to make a significant impact in the competitive budget crossover market with its affordable price, powerful engine, and distinctive design.
