Meta CEO Mark Zuckerberg insinuated Thursday that the new Twitter rival, Threads has lost more than half of users who signed up for the platform in its first week, according to Reuters reports. The app became the fastest-growing app of all time after its launch.
Speaking at an internal company town hall Zuckerberg said, “Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet.”
Facebook Chief Product Officer Chris Cox told staffers, that Facebook plans to reverse this by adding “retention-driving hooks” like displaying “Important Threads” on the Instagram app as well.
According to data released by market intelligence firm Sensor Tower, Threads user engagement has fallen by 70% two weeks after its launch. Daily active users on the platform dropped to around 13 million users from the 44 million in the week of its launch while the average time spent dropped to four minutes from 19.
Days after the app’s launch, Instagram chief Adam Mosseri commented on the lack of many of these features: “It’s always a delicate balance between features and time. We wanted to get more done, but we’re starting to worry that the window of opportunity was closing on us.”
