Toyota South Africa has confirmed its local specification strategy for the sixth-generation RAV4 and plans to launch the SUV in the first half of 2026. Executives revealed the details during the company’s ninth annual State of the Motor Industry (SOMI) briefing, where Toyota outlined its broader product roadmap for the domestic market.
Toyota positions the new RAV4 within its medium-term refresh cycle and will introduce it alongside models such as the Land Cruiser FJ and the fully electric bZ4X. The launch points to sustained demand in South Africa’s competitive mid-size SUV segment, where hybrid adoption is rising even as limited charging infrastructure constrains full electrification.
Hybrid-Led Strategy with Performance Variant
Toyota will introduce the new RAV4 with three powertrain configurations, including a conventional hybrid and a plug-in hybrid (PHEV). The 2.5-litre PHEV system, first detailed in 2025, supports both front-wheel-drive and all-wheel-drive layouts.
The range-topping GR-Sport variant uses the all-wheel-drive PHEV system and produces 227 kW, while front-wheel-drive PHEV derivatives deliver 200 kW. In addition to higher output, the GR-Sport features a wider track, recalibrated suspension and steering, and distinct exterior styling. Toyota will also sell GX and VX specification levels to extend the RAV4’s reach across different price bands.
By adding a GR-Sport derivative, Toyota targets buyers seeking performance-oriented hybrids while maintaining mainstream appeal through GX and VX trims.
Technology and Features
Across the range, the RAV4 will include Toyota’s latest Audio Multimedia system as standard. The cabin features a 12.3-inch digital instrument cluster and either a 10.5-inch or 12.9-inch infotainment display, depending on grade. Wireless Apple CarPlay and Android Auto integration are included, aligning the model with segment expectations.
Higher-spec variants are expected to offer a nine-speaker JBL audio system, while dual-zone climate control is standard. Toyota Safety Sense the brand’s advanced driver assistance package will be available on VX and GR-Sport derivatives.
Toyota’s decision to expand plug-in hybrid availability reflects a pragmatic approach to South Africa’s evolving mobility landscape. While battery electric vehicles remain limited by charging infrastructure and pricing barriers, hybrid and plug-in hybrid models provide a transitional pathway for consumers seeking improved efficiency without range anxiety.
The RAV4 has historically been a strong performer in the local SUV market. The sixth-generation update therefore represents less a reinvention and more a refinement, with electrified powertrains and technology upgrades strengthening its position in a segment facing increasing competition from both Chinese entrants and established global brands.
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