Twitter is changing the way its users will see ads on the platform, with the new format displaying sponsored content in the middle of conversations.
Announced by Bruce Falck, Twitter’s revenue product lead, the new format will display ads after the “first, third, or eighth reply under a Tweet”.
The company is currently testing the update globally on Android and iOS, and Falck shared a short demonstration of how Twitter will show the new ads.
Falck’s post was met with mixed reactions, with some users offering advice on how they believe Twitter should implement the feature and others commenting on how it will cause conversations to become disjointed.
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