Cyber security firm Red Sift, has launched its inaugural Channel Programme to support partners during the COVID-19 pandemic.
Red Sift said the new programme and portal are designed for partners during “unprecedented, work-from-home times.”
According to the company, the programme aims to simplify how partners can offer customers essential cyber security defences without the need for complicated hardware installations.
Neil Crossley, channel director, Red Sift, said: “We launched the programme now as there are accompanying plans, incentives and initiatives designed to help the channel during this tough period. It had always been our intention to launch our programme in the first half of 2020, and the COVID-19 crisis only intensified our commitment to the channel.”
Crossley said the firm was aware of how the lockdown could impact working practices for channel partners. He added it also understood how delays from manufacturers could impact the channel’s ability to continue to support their clients.
“It’s our hope that our PaaS model will enable partners to still offer their customers best-in-class solutions with minimum management and interaction during this time, and as we go back to some kind of normality in the future,” he said.
The vendor says the three-tier programme to support partners rewards loyalty above deal registration and revenue. And the company wants to make the channel-vendor partnership more inclusive.
| Keep up with the latest developments in how the channel is supporting partners and customers during the COVID-19 crisis. |
“This is really about rewarding focus, rather than size,” said Crossley. “Partners come in many shapes and sizes, but it’s about engagement, transparency, and a true partnership. Those that demonstrate focus and loyalty are given the right kind of prioritisation and rewards.”
