TP-Link to increase visibility in Africa


TP-Link Technologies Co Ltd, a provider of SoHo and SMB networking products and wireless solutions, has announced it is increasing its efforts to grow its channel business in Africa.

The company said the move to strengthen its footprint in Africa comes as TP-Link continues to witness rapid growth of its 3G, 4G and outdoor series base station networking products that enable remote and offsite branches to have Internet connectivity.

Will Liu, general manager, Africa at TP-Link, Middle East, said: “Nigeria, Kenya and South Africa are markets that are shaping up well for the company in terms of our channel business and market development initiatives. We already have partners on the ground that are taking our products to the market through the retail and traditional reseller channel.”

Liu pointed out that the company already has in-country channel partners supplying solutions in the three countries with plans to boost operations next year. “With our increased focus on visibility, brand awareness and business development, we are aiming to have enhanced region presence in many countries in East, West and Southern Africa,” he said.

“We are already working with channel partners in Nigeria, Kenya and South Africa and this alliance has yielded positive.”

He explained that TP-Link is particularly encouraged by the rapid acceptance of its outdoor series base station product range and believes that many SMEs and mid-sized companies will find the products and solutions useful to their businesses. “Our 3G and 4G range of networking and wireless products have continued to grow and have been well received in all the countries we have introduced these solutions in Africa,” he remarked.

He added that TP-Link is pleased to see its products start to gain acceptance in Africa. Liu pointed out that part of the strategy to raise visibility has seen the company pay attention to opening offices in-country to better provide local support to channel partners and their customers. “We believe this is the best way to develop our business as local after-sales support is crucial in any market we play in,” he said.

Liu explained that in 2015, TP-Link will be going flat out to identify markets where it will have people on the ground to nurture partner alliances and develop the business further. “We will be supporting our distribution and reseller partners with training and channel roadshows. Through the roadshows, we believe we will be able to give technology updates to channel partners to understand some of the trends happening in the market in real time,” he said.

Liu said it’s crucial for TP-Link to emulate the success the company is witnessing in MENA in the rest of Africa.

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