Meta is set to launch its web version of Threads after the company CEO Mark Zuckerberg insinuated that the new X(formerly known as Twitter) rival, Threads has lost more than half of users who signed up for the platform in its first week.
The app saw more than 100 million people signing up to the app making it the fastest-growing app ever. Daily active users on the platform dropped to around 13 million users from the 44 million in the week of its launch while the average time spent dropped to four minutes from 19.
However, due to its limited functionality, the app saw more than half of its users leaving the app, flocking back to its rival “X”.
Mark Zuckerberg took to Threads app to post a picture of himself building Threads for the web. Zuckerberg said the web version will be “rolling out over the next few days.”
According to BBC report, Users will be able to post a thread, view their feed and interact with other people’s threads. However other aspects of the mobile app will not be available on the web initially. For example, users won’t be able to edit their profile or send a thread to the direct messenger feature of its sister platform, Instagram.
The Facebook and WhatsApp Parent, hopes this announcement will help bring back the lost users.
“Meta made the choice to launch Threads in a very basic form,” said Rebecca McGrath, associate director for media and technology at Mintel.
“This has frustrated users who checked out the platform following its much-hyped launch, and were expecting it to be a ready-to-go alternative to Twitter,” she added.
“Offering a web version is a very important step. However, it still has a way to go.”
