The CEO of Meta Platforms, Mark Zuckerberg, has made an announcement that the company is set to roll out a web version of Threads and add a proper search function to the platform.
He mentioned that the new features are “coming in the next few weeks” and that he expects to build a “vibrant long term app”.
Viewers are able to view Threads posts on a laptop or desktop computer. However, attempting to interact with it, including sending a reply, reposting, or liking, brings up a QR code prompting users to install the app.
Currently, Threads only allows users search for other accounts, with no way to find specific posts or words. This will be expanded into a general search feature. Officially launched by Instagram on the 6th of July 2023 as a direct competitor to Elon Musk’s “X”, Threads allows Instagram users port their existing follower lists and account names to Threads, which has functionality similar to that of Musk’s social media platform, including posting text and links and replying to or reposting messages from other users.
Threads relies heavily on Instagram’s infrastructure, so much that deleting your Threads account will also delete your Instagram. The platform’s supplementary privacy policy contains fine print specifying that users can only delete their Threads account by deleting their Instagram.
The policy reads: “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account,”
Instagram head Adam Mosseri said the company is working on a way to delete Threads accounts without binning Instagram profiles.
