Meta launched Threads last week Thursday and already Millions of users have joined the platform.
Even though it is still early days, however, the App shows potential of generating cash for Meta. Threads will reach close to 200 million daily active users and have the potential of generating about US$8 billion in annual revenue over the next two years, according to Evercore ISI analyst, Mark Mahaney.
Instagram’s new app, which rivals Elon Musk’s Twitter, signed up to 100 million users in the days following its launch last week Thursday.
The revenue generated by Threads will be adding to Meta’s $156 billion average annual revenue analysts expected to generate in fiscal 2025, according to a Bloomberg report ahead of the $5.1 billion in sales and revenue Twitter earned in its last full year as a public company.
Last year Meta obtained 117 billion in revenue and has more than 3 billion active users across all its social media platforms.
Mark Zuckerberg shared his views on the new platform, last week he posted on Threads saying, “our approach will be the same as all our other products: make the product work well first, then see if we can get it on a clear path to 1 billion people, and only then think about monetisation at that point”.
