TikTok’s TikTok For Business Creativity Center—a collection of services to assist customers build and improve video commercials and campaigns—helps company owners and creators make the most of the platform’s billion users.
KEY INFORMATION
The website includes video creation tools and editors, ad campaign tips and tactics, and a study of which sorts of advertising and items are most effective and eye-catching.
To access the Creative Center’s complete array of services, a paid TikTok Ad Manager membership is required, which is essential for businesses to produce and run certain types of advertising on TikTok.
Some of the Creative Centers’ trend analysis tools are free to use; check to see whether the resource you need is accessible before purchasing an Ad Manager membership!
Log in to the Creativity Center through the website or the Tiktok Business Help Center using your Ad Manager account details.
You may also get to the Creativity Center from your Ad Manager Dashboard.
TREND ANALYSIS: HOW TO BUILD SUCCESSFUL TIKTOCK CAMPAIGNS
The Creative Center assists company owners in determining what sorts of commercials and items are hot on TikTok so that they may design successful campaigns of their own. Under the Inspiration tab, the Top Ads dashboard displays which TikTok commercials are reaching the most people, being seen the longest, and being clicked on by the most people. The Keyword Insights dashboard (also found under the Inspiration tab) displays which keywords and phrases, such as “50% off” or “free shipping,” are most frequently used in TikTok ads, while the Top Products tab displays which products, such as casual dresses, mobile phones, or hair and scalp treatments, are most frequently featured in TikTok ads. Click on the Trending tab for information on what’s popular on TikTok hashtags and videos trending outside of ads.
BEST PRACTICES AND INSPIRATION
The Creative Strategies dashboard offers guidelines for generating video advertising for hundreds of various sectors and events, which may help you structure a successful ad campaign.
Check out the best practises area of the Creative Insights dashboard to see how methods like adding sound or adapting advertisements for phone screens affect ad viewing and recall. At the TikTok Creative Center, look for Creative Strategies and Creative Insights under the Inspiration tab.
CAMPAIGNS: HOW TO USE TEMPLATES AND ADD MUSIC
When you’re ready to start making video commercials, navigate to the Creative Tools page to find the TikTok Video Editor and TikTok Video Templates. TikTok Video Editor integrates with your Ad Manager account to edit and alter previously made videos. If you have still content, such as images, you may convert them into videos by using one of the industry-specific templates supplied in TikTok Video Templates. You can use the Creative Center’s Audio Library to add sounds to commercials, however the sorts of sounds and music you can use depend on the type of TikTok account you have. Individuals with corporate accounts can only access sounds and music that have been approved for commercial usage, but personal account users have access to TikTok’s whole sound catalogue. The TikTok Business Help Center website contains step-by-step instructions and tutorials for the Tiktok Video Editor and Video Template tools.
Source: Emily Washburn for Forbes
