HBO Max is set to undergo some changes as Warner Bros. Discovery prepares to unveil its official plans for the combined streaming service with Discovery+.
According to Bloomberg, the service will maintain HBO Max’s current pricing, with an ad-supported tier priced at $10, a no-ads tier at $16, and a new $20 tier offering higher video quality and additional features. The new service will simply be called “Max.”
The biggest addition to Max will be “thousands of titles” from Discovery’s “library of unscripted lifestyle shows” available on the streaming service.
Contrary to earlier reports, Discovery+ will continue to operate independently of Max.
Further details about the combined service will be revealed on April 12th during a press day.
In a recent earnings call, Warner Bros. Discovery CEO David Zaslav expressed excitement about combining the companies’ content on a better platform.
He emphasized the company’s diverse storytelling capabilities and the potential for a successful and profitable streaming business.
Zaslav also highlighted the company’s large TV and motion picture library, as well as its position as the world’s biggest producer of quality content.
Overall, the combination of HBO Max and Discovery+ will offer a wide range of programming options to consumers.
The addition of Discovery’s unscripted lifestyle shows will likely attract a new audience to the service, while HBO Max’s existing content will continue to be a draw for its subscribers.
As the streaming landscape continues to evolve, Warner Bros. Discovery’s decision to combine its offerings could prove to be a smart move in securing its place in the market.
