Imaging solutions vendor Lexmark, has launched the Lexmark Connect, a new global partner programme designed to empower its partners to reach new levels of success.
The Lexmark Connect provides all types of partners access to innovative imaging solutions and technologies, as well as tools, resources and benefits that help them win more business opportunities and improve their bottom line.
“To drive growth, a partner programme must prioritise simplicity. We developed Lexmark Connect with that in mind,” said Sammy Kinlaw, Lexmark vice president, Global Channel Sales. “Lexmark Connect makes it easy to tap into our deep bench of tools, resources and expertise. Partners will find it easy to enroll, easy to follow and easy to earn benefits.”
In addition to regular promotions and financial benefits that motivate partner sales teams to grow and maximise profits, Lexmark Connect is structured to reward partner success. “Through our tiered approach, the more you grow, the more you gain from the programme,” Kinlaw added.
Lexmark Connect provides different programme tracks for a customised experience, tailored to the partner’s specific business model and customer base—for business solutions partners, commercial partners and distribution partners.
Business Solutions Partners can add value to their customers with insights that position them as trusted advisors, fostering higher level conversations with customers that lead to more sales. Resources help those partners expand their in-house capabilities and increase sales performance, including direct support from a Lexmark sales representative.
Meanwhile, commercial partnersneed to move quickly so Lexmark provides tools to help them go faster and further and distribution partners can rely on Lexmark to help them provide the best experience for the resellers they serve.
