UAE-based IT VAD Mindware, has signed a distribution agreement with Mitel, a global provider of business communications solutions.
Under the accord, Mindware will market, distribute and service the entire range of Mitel’s cloud and premises-based unified communications and collaboration (UCC) solutions across the Gulf and broader Middle East and Africa (MEA) market.
Nicholas Argyrides, general manager – Gulf at Mindware said: “Business communications is the lifeline of any organisation today, particularly these (challenging) days, when an organisation’s physical premises are typically not the preferred workplace for most of us.”
Argyrides added: “Recent research has shown that business professionals spend over half of each working day in communications activities. Needless to add, a company’s communications and collaboration practices and technology immensely affect its productivity. And this, in turn, impacts the organisation’s bottom-line.”
He said the company has been looking forward to working with Mitel since such all-around product range nicely rounds off Mindware’s portfolio as it adds top-class UCC to its offerings. “With the current anaemic trends in the market, productivity tools such as those offered by Mitel will inevitably become an integral part of organisations’ digital transformation plans,” he explained.
With Mitel looking to increase its footprint in the region, Mindware will provide its more than 2,000 Gulf partners access to the vendor’s solutions.
In addition, the distributor will also actively seek to recruit new partners having strong capabilities in business software integration, unified communications, cloud computing, mobility, and virtualisation.
Feras Zeidan, managing director, Middle East and Africa (MEA) at Mitel said: “Mitel MEA is honoured to build another growth milestone pillar and sign a regional GCC distribution agreement with Mindware. I am convinced that our new partnership with Mindware will fulfil the partners’ voice, video, UC and CX projects profitably and into the cloud.” Zeidan said while working with Mindware’s in-country teams on enablement, fulfilment and post-sale support, r partners and customers will get local value addition, better design services, middleware integration, training and support. “In partnering with a solid VAD like Mindware, technology partners will also gain faster fulfilments, fit-for-purpose solutions and roadmap entry into our software and services world,” he said.
Asif Khan, channel director, Middle East and Africa (MEA), Mitel added:“The Mindware and Mitel partnership in the Middle East and Africa is extremely strategic in terms of executing our strategy for hospitality, healthcare, contact centre and SME/ mid-market.”
Khan said Mitel is creating its go-to-market with Mindware, built around these segments to effectively communicate with partners. “Channel enablement, trainings and PoCs will be very instrumental in building strong channel landscape with Mindware for Mitel business,” Khan pointed out.
As part of the ramping up process, Mitel will on its part extend full support and conduct training and enablement sessions for the Mindware team. In addition, Mindware will set up a Mitel demo lab to enable partners to test drive solutions and get an in-depth understanding of the product technicalities.
