The creative influencer economy in Africa is estimated to be worth around $3 billion, and is projected to grow to grow to a massive $18 billion in the next five…
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It is a fact that less than 20 percent, of companies, survive beyond 20 years in South Africa. And that’s significant and so when a company functioning within a very…
SGE is the new SEO trend in 2024. Pull out this string of words, and it spells our ‘Search generative experience’. You can expect users to fall in love with…
2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing with Chrome’s planned third party cookie deprecation in the second…
Content is the driving force of any business. If you don’t have anything to say then you should strongly consider getting a content writer or copywriter person for your business.…
Using influencers to get a message across has become the in thing in the digital media space. Long ago, celebrities would be used as ambassadors for brands which would see…
When I ask CPG executives what their most pressing problem is right now, they always reply the same thing: doing more with less. Budgets have been cut, teams have decreased,…
