Huawei P40 series makes grade for visionary photography


Huawei Consumer Business Group, (BG), recently launched the Huawei P40 Pro+, Huawei P40 Pro and Huawei P40, the new P40 Series flagship smartphones featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.

The P40 array continues the series’ heritage of imaging excellence.

The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10 times true optical zoom.

Powered by Kirin 990 5G and supporting high-speed 5G and Wi-Fi 6 Plus, the advanced hardware is embedded in a beautiful and compact enclosure featuring the Huawei Quad-curve overflow display that delivers outstanding fluidity and responsiveness.

Richard Yu, CEO, Huawei Consumer BG, said: “The Huawei P series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and Huawei XD Fusion Engine, the Huawei P40 series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”

The Huawei P40 Pro and Huawei P40 Pro+ handsets are equipped with the Huawei Quad-curve overflow display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup.

The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30% faster biometric authentication.

Available in three glossy glass finishes ice white, deep sea blue and black. With innovative refractive matte glass finishes in blush gold and silver frost, the P40 Pro and P40 exude classical elegance from every angle.

In addition, Huawei P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style.

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