Apple launches cheaper Beats headphones ‘beats flex’


American multinational technology company recently announced its first ever Beats headphones, ‘beats flex’ to feature USB-C charging, replacing its proprietary Lightning port, with the $50 (R826,88) Beats Flex and just on time because these affordable wireless earbuds arrive as Apple no longer bundles a wired set with iPhones.

The neck buds-style wireless earphones are replacing the BeatsX, which had cost just under $100 (R1653,75). The Beats Flex push into a more affordable part of the market, trading the prestige associated with a higher price for a wider audience.

The introduction arrives as Apple revealed that they will be moving away from including headphones in the box with new iPhones. The company has said this is beneficial to the environment, but it may also spur more sales of Air Pods and Beats products.

Beats Flex features 12-hour battery life, magnetic auto play/pause and new acoustic drivers and upgraded microphones. The USB-C charging matches Apple’s move to the more common connector with its iPads and ensures users will be able to power up their Beats earphones with the same ubiquitous charger they’re likely to have for their laptop or Android device.

Apple is making the Beats Flex available to order immediately and will start shipping them in a choice of black or yellow on Oct. 21, with resellers getting stock in the latter half of November. They have also recently stopped selling all third-party headphones and wireless speakers at its Apple stores in preparation for the launch of its own new audio products.

Main Image: Beats by Dre

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