TCL Electronics, the world’s second-largest TV brand and leading 98-inch TV manufacturer, recently showcased its latest range of products at an exclusive launch event in Istanbul, Turkey. Tailored specifically for the Middle East and Africa markets, the event highlighted TCL’s ongoing commitment to technological innovation and superior consumer experiences. A significant feature of the event was the announcement of TCL’s partnership with Arsenal Football Club as the Official Regional Consumer Electronics Partner, further emphasized by the presence of Arsenal legend Martin Keown.
The launch event gathered industry leaders, media representatives, influencers, and notable personalities from the region. Attendees were introduced to TCL’s latest advancements in TV technology, including the 2024 QD-Mini LED TVs, as well as a variety of upgraded domestic appliances and air conditioners aimed at enhancing everyday living with improved health and convenience.
Reflecting on the event, Ms. Sunny Yang, General Manager of TCL Middle East, shared her enthusiasm: “We are thrilled to present TCL’s latest generation of QD-Mini LED TVs, particularly the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. Our goal is to meet the evolving needs of our consumers by delivering cutting-edge technology and providing an exceptional entertainment experience in the Middle East and Africa markets. Additionally, we are excited to launch our newest home appliances, designed to simplify daily life, including the TCL FreshIN Series Air Conditioners, Free Built-in Series Refrigerators, and state-of-the-art washing machines with industry-leading cleaning efficiency.”
The event spotlighted the TCL 115” X955 Max QD-Mini LED TV, the world’s largest, which promises an immersive cinematic experience in the comfort of one’s home. Featuring a peak brightness of 5,000 nits and over 20,000 local dimming zones, this model ensures precise lighting and exceptional contrast. Equipped with QLED PRO technology, a 144 Hz Variable Refresh Rate (VRR), and an ONKYO 6.2.2 Hi-Fi system, the X955 Max offers outstanding image quality and powerful audio within an ultra-slim design.
The TCL C855 sets a new standard in TV technology, with dynamic HDR performance reaching 3500 nits. Its QLED PRO technology delivers vivid, true-to-life colours, while the Low Reflection feature minimizes glare for a better viewing experience. The C855 includes an ONKYO 2.2.2 Hi-Fi audio system, ensuring superior sound quality. Enhanced by the AiPQ PRO Processor and a 144Hz refresh rate with VRR, this TV offers smooth visuals for both movies and gaming. Available in sizes ranging from 50” to 98”, the C855 is designed to elevate your entertainment experience.
The TCL C755 QD-Mini LED TV combines top-tier technology with elegant design. Featuring 1344-zone QD-Mini LED technology, it provides peak brightness up to 1600 nits for stunning HDR performance. The integrated ONKYO 2.1 Hi-Fi sound system enhances audio quality, transforming any space into a home theatre. With the AiPQ Processor and VRR 144Hz technology, the C755 delivers clear, smooth visuals, perfect for both gaming and cinematic experiences. Available in sizes from 55” to 98”, the C755 is set to redefine home entertainment.
The TCL C655 PRO represents a quantum leap in home entertainment. Utilizing advanced Quantum Dot technology and Local Dimming across hundreds of zones, it offers unparalleled picture clarity and vibrant colours. The QLED PRO technology ensures lifelike imagery, while the ONKYO 2.1 Hi-Fi sound system brings a cinematic audio experience to your home.
In addition to TV innovations, TCL introduced a range of new products aimed at simplifying and enriching daily life. The updated air conditioner line-up features the FreshIN 3.0 and BreezeIN, known for their sleek designs and ease of maintenance. TCL also unveiled the latest models in its Free Built-in Series for refrigerators and washing machines, including the TCL C2110WDG and C67110WDG Front Load Wash & Dry. These appliances are designed to promote healthier and more convenient lifestyles.
