Fujifilm has introduced a unique approach to instant photography with the launch of the Instax Pal in South Africa. Breaking away from traditional film packs, this compact digital camera allows users to capture an unlimited number of shots and select which ones to print.
Targeting teens and adults, the Instax Pal is designed for spontaneous photography, offering simplicity with no film loading or settings adjustments, and it lacks a viewfinder for a minimalist design.
Connectivity is a key feature, allowing the camera to link via Bluetooth to the Instax Pal smartphone app for image transfer or direct printing on compatible Instax printers. With 4.9MP resolution and internal storage for 50 photos, the Instax Pal provides flexibility with microSD card compatibility.
Available in lavender blue, powder pink, milky white, gem black, and pistachio green, the Instax Pal is priced at approximately R1,799. Additionally, Fujifilm has announced the availability of the Instax Mini Evo in brown, offering a hybrid instant camera with the ability to save and print photos, along with a USB Type-C charging port, retailing at around R2,900. Furthermore, the Instax Square SQ40 instant camera is set to land in South Africa in January 2024.