Telecommunications Group MTN, Africa’s largest mobile network operator, has entered into a strategic partnership with UK-based video software company Synamedia. The new partnership is set to launch a new streaming platform in Africa, specifically created for mobile and fibre users across the continent.
MTN has evolved beyond a simple Mobile network framework and has expanded into Fintech and entertainment as a tech-driven media player. This expansion provides a market expansion program to its existing client base by offering a wide range of services to clients already on its books.
“We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content,” explains Selorm Adadevoh, Group Chief Commercial Officer at MTN Group. “This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Big Competitor Market Move
The timing of the venture is favourable with the Multichioce Group having lost massive market share in the last year and seen as uncompetitive with high and inflexible rates. Muktichoice is currently struggling with a big drop in its recent earnings highlighting its plight and has shed over a million subscribers to its premium streaming service in 2024.
The MTN Group comparatively, currently has a customer base of 291 million people across 16 African markets, and the new venture aims to tap into the continent’s growing demand for video streaming, fuelled by the rapid rise in smartphone usage and a growing telecoms infrastructure.
The new streaming service will utilize Synamedia’s cloud-based technology to offer both live TV and on-demand video content, and will feature various monetization models, including subscriptions, ad-supported content, and free streaming channels with targeted ads.
Revenue in Africa’s streaming market is expected to reach $5.4 million by the end of 2025.
