On Monday, Apple Inc. faced a hefty €1.8 billion (R37.24 billion) fine from the European Union (EU) after an investigation into allegations of anti-competitive practices, specifically accusations of restricting music-streaming rivals like Spotify on its platforms. The European Commission ordered Apple to cease preventing music-streaming apps from informing users about alternative, cheaper deals outside of the Apple App Store.
This substantial penalty, larger than expected, marks the EU’s first fine against Apple. In response, Apple announced plans to appeal, setting the stage for a protracted legal battle. The company argued that regulators failed to uncover credible evidence of consumer harm, emphasizing the thriving, competitive nature of the market.
The EU’s antitrust chief, Margrethe Vestager, said Apple abused its dominant market position for a decade by limiting developers’ ability to inform consumers about alternative, more cost-effective music services beyond the Apple ecosystem. Apple’s shares dipped by as much as 3.1% in response to the news.
Vestager, who is well known for challenging Big Tech dominance, previously imposed significant fines on Google, including a record €4.3 billion in 2018 over Android’s market dominance. The EU’s investigation into Apple originated from a complaint filed nearly five years ago by Spotify, alleging that Apple’s practices forced the music-streaming service to raise subscription prices.
Apple’s anti-steering rules, singled out in the formal charge sheet, were deemed unnecessary and detrimental to consumer choice, potentially resulting in higher prices. The EU decision, the third-largest penalty from Vestager for anti-competitive behaviour, reinforces efforts to curb tech giants’ dominance. Apple’s clash with the EU aligns with broader regulatory actions, such as the Digital Markets Act, set to become fully effective on March 7, aiming to prevent market abuses by powerful tech firms. Apple, disputing its designation under the new rules, continues to navigate regulatory challenges in its strategic landscape.
