The leading mobility platform, Bolt has opened its second Driver Engagement Centre in Thornton, Cape Town, marking another step in its commitment to supporting its driver-partners. The new facility is a direct response to feedback from drivers, who expressed the need for more accessible, in-person support. Following the success of its Johannesburg centre, Bolt aims to strengthen its relationship with drivers and enhance the overall experience for both drivers and passengers.
The Cape Town Driver Engagement Centre will provide a range of services, including personalized support, quick resolution of driver concerns, and onboarding assistance for new drivers. Additionally, it will function as a Lost and Found hub, allowing passengers to retrieve items left in Bolt vehicles, improving customer service.
Simo Kalajdzic, Bolt’s Senior Operations Manager, highlighted the company’s dedication to its drivers, stating, “Drivers are at the core of our operations, and their success remains our top priority. We are constantly working to improve their experience and help them maximize their earnings.”
The centre will also host training sessions aimed at equipping drivers with essential skills, from customer service best practices and safety protocols to tips on earnings optimization and vehicle maintenance. Bolt’s goal is to enhance driver confidence, which in turn will improve the overall passenger experience on the platform.
This initiative builds on the success of Bolt’s first Driver Engagement Centre in Johannesburg, opened last year. The company has plans to extend this network of centres across South Africa, reinforcing its long-term commitment to supporting drivers nationwide.
In addition to these engagement centres, Bolt launched a safety training initiative in Johannesburg during Women’s Month, specifically for female drivers. This program addresses the unique safety challenges faced by women on the roads and is set to expand nationwide, further emphasizing Bolt’s focus on driver well-being.
The introduction of these centres demonstrates Bolt’s proactive approach to providing tangible support for its drivers. By offering face-to-face assistance, the company is addressing a key need, not only resolving issues efficiently but also fostering a sense of community among its drivers.
The Lost and Found service at the Cape Town centre adds an extra layer of convenience for both drivers and passengers. This feature simplifies the process of recovering misplaced items, contributing to a smoother, more satisfying user experience on the Bolt platform.
Bolt’s investment in driver training is a noteworthy aspect of this initiative. By offering sessions on topics like customer service and vehicle care, the company is empowering drivers with skills that go beyond the immediate scope of their work. This comprehensive approach not only improves service quality but also aids in the long-term professional growth of drivers.
By focusing on specific challenges, such as the safety needs of female drivers, Bolt is taking important steps to address the diverse needs of its driver community. This targeted support helps ensure the safety and comfort of all drivers, reinforcing Bolt’s reputation as a driver-focused platform.
As Bolt continues to expand its Driver Engagement Centres and training programs across South Africa, it sets a new benchmark in the ride-hailing industry. This comprehensive support network benefits drivers and enhances the quality of Bolt’s service, giving the company a competitive edge in the growing mobility market.
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