TikTok is rolling out new guidelines for its livestreaming feature, TikTok LIVE, aimed at helping creators build positive and inclusive communities while earning money. These new LIVE Monetization Guidelines, along with educational initiatives, are designed to promote authentic and joyful livestream experiences.
The new guidelines specify that certain types of content, including inauthentic or low-quality material, will not be eligible for monetization on TikTok LIVE. While the majority of creators already adhere to these standards, those who violate them will be notified and may face restrictions on their access to monetization features. TikTok’s Community Guidelines and Terms of Service will continue to serve as the foundational standards for all content on the platform, including livestreams.
To support new livestream creators, TikTok is updating its onboarding process. The platform has strict requirements for livestreaming: creators must be at least 18 years old and meet additional criteria. Newly eligible creators will now gain access to advanced LIVE monetization features in phases, allowing them to learn and adhere to the rules as their audience grows. TikTok is also launching a new LIVE Safety Centre resource and updating its in-app LIVE Safety Education Centre, where creators can view policy violations and access educational content.
Waseem Sayegh, Head of TikTok LIVE for the Middle East, Turkey, Africa, and Pakistan, stated: “We believe these updates will empower our LIVE community’s creativity while helping ensure our features promote the positive interactions they’re intended for. The vast majority of LIVE creators already follow our safety rules and Monetization Guidelines, and we’ll continue to build resources, moderation processes, and tools that can help them foster safe, inclusive, and authentic LIVE communities.”
These updates are part of TikTok’s ongoing commitment to enhancing LIVE safety and content quality. Over 40,000 people work alongside technology to maintain platform safety, including dedicated teams and detection models for TikTok LIVE. The platform also offers more than 10 customizable safety tools for LIVE creators and numerous features that help viewers personalize their LIVE content experience.
