If you’re in the business of selling, you are going to need to implement digital strategy that works, from automated messages to online ads, the reality is that you’re going to have to come up with ways to work that are functional, practical and time saving.
Brand storytelling – this is the act of using an emotion-evoking narrative to connect your brand to customers, with a focus on creating empathy by aligning your brand values with your customers’ values. This is a great way for brands to connect with clients on a more humane basis. Clients are not just clients, they are human. They want to have something to relate to and the best way to connect with them is through storytelling.
You know the story of your brand better than anyone else. Look at it this way: your brand story is almost like your online CV or going on a date for the first time. You don’t know what to expect and you’re trying to impress the new person by telling them your story. It’s an introduction of yourself.
The brand story includes your experiences, your highlights, your team dynamics, and your proudest achievements. It makes it easy to keep track of how far your business has gotten over the years or months and makes for a great way to build lasting relationships with your customers.
