Thinkerneur, a strategy consultancy firm specializing in brand and communication strategies, is proud to announce its flagship initiative, the Thinkerneur Impact Series (TIS), which aims to empower professionals working in Corporate Social Investment (CSI), Corporate Social Responsibility (CSR), Sustainability, and Transformation to play a more significant role in society and the environment.
TSI is a carefully chosen series of events focusing on Environment, Social, and Governance (ESG), purpose-led thinking, and how corporates and marketing departments can be more thoughtful in producing long-term shared value and elevating good voices in South Africa and the continent.
Thought-provoking talks, exclusive interviews, and strategy sessions with industry professionals who share their expertise, ideas, tactics, and thought leadership to change thinking and drive action are included in the series.
Last year’s inaugural TSI event featured distinguished speakers such as Ivan Moroke, CEO of Kantar South Africa, Queen Nnaniki Malesa, CMO of the Department of Sports, Arts and Culture, and Tumelo Chaka, FNB Emerging Markets Strategist, who shared their insights and experiences on driving impactful initiatives in their organisations.
Speaking about the vision behind TIS, Bogosi Motshegwa, Founder of Thinkerneur, said, “At Thinkerneur, we believe in fostering a thriving and sustainable world through intentional and conscious-driven brands that play meaningful roles in society while achieving business Key Performance Indicators (KPIs). Our ultimate goal with TIS is to empower clients and industry professionals with knowledge, strategies, tactics, and thought leadership that shape thinking.”
TIS is intended for businesses with CSI, CSR, ESG, and Social Impact projects that aim to benefit communities, people, and the environment. Refilwe Maluleke, Chief Strategy Officer at TBWASA and Managing Director at Yellowwood, spoke at a recent “Brands For Good” event about how brand and marketing teams may collaborate with CSI or Corporate Affairs departments. Zandile Mposelwa, Corporate Affairs Director at Kellogg’s, also emphasised the company’s social impact activities and the impact they have had. Mpho Lethoko, Executive Head of Corporate Affairs Southern Africa at Sappi, discussed the company’s community activities and how it has improved the Sappi brand.
The discussions at TSI also explored topics such as strengthening the case for purpose-led initiatives, leveraging the work of CSI managers to tell better brand stories, using CSI or impact initiatives as a catalyst for future brand growth, and measuring success and setting relevant KPIs.
