In a move that left the country reeling in surprise, Melon Mobile, South Africa’s first truly digital telco, launched a groundbreaking tactical campaign targeting some of South Africa’s most loved brands.…
Browsing: Advertising
Google dropped a bomb-shell on the advertising industry, this week, with an announcement that they were walking back their decision in 2019, to do away with third-party tracking cookies on…
Out of the various advertising platforms that exist, Google Gemini stands as a potential tool that businesses can utilize to optimize their marketing outcomes. Gemini is a multimodal AI model,…
While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads. This has frustrated many…
In a significant ruling, the tribunal has mandated Multichoice Nigeria to provide one-month free subscriptions on its DStv and GOtv services for Nigerian customers. On April 24, Multichoice Nigeria announced…
MTN Group, a leading telecommunications company, has announced a groundbreaking partnership with M&C Saatchi Abel and Group of Companies, a prominent pan-African marketing services firm. Effective from January 1, 2025,…
In the world of marketing, reaching the right audience has always been a top priority. According to the Strategy and Integrated Campaigns Lead, Kaibe Mollo, it is important for brands…
In today’s digital age, staying connected with your audience is more important than ever. Mbali Sibeko who is an expert in digital marketing, emphasizes the significance of social listening as…
“Virtual reality is revolutionizing the way we experience technology. Virtual reality has the potential to impact various other industries such as architecture, tourism, and even therapy. As the technology continues…
In the fast-paced world of technology, voice assistants are becoming increasingly popular. Khutso Phahladira, who is an expert in the field, predicts that in 2024, optimizing for voice search will…
