The creative influencer economy in Africa is estimated to be worth around $3 billion, and is projected to grow to grow to a massive $18 billion in the next five…
Browsing: Advertising
Google Ads has rolled out a suite of innovative creative tools powered by artificial intelligence, designed to help advertisers create engaging lifestyle imagery and improve campaign effectiveness. These new features…
Digital Advertising revenue in South Africa has grown significantly and has recently reported eclipsing Television advertising. In 2023 the IAB report indicated that digital advertising accounted for 39% of all…
Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya have continued to see growth and is likely to continue in the next 3 years. This is according to…
Last week, the inaugural TikTok Ad Awards 2024 ceremony took place in Dubai, at Upside, marking a significant first for the region. The event celebrated standout brands and agencies across…
“The Africa we Want: Unisa Championing Agenda 2063 As the largest university on the continent, Unisa’s mission is clear: to harness intellectual talent, knowledge and networks for the advancement and…
Petal Ads, Huawei’s Mobile first digital advertising platform, announced its partnership with Futuretech, one of Africa’s top advertising solutions providers, to transform the advertising landscape across South Africa and the…
Empowering futures through Africanised Teaching, Learning, Research,Community Engagement The College of Human Sciences is a people-centred community of learning and practice, committed to fostering a culture of learning, teaching, research…
In a move that left the country reeling in surprise, Melon Mobile, South Africa’s first truly digital telco, launched a groundbreaking tactical campaign targeting some of South Africa’s most loved brands.…
Google dropped a bomb-shell on the advertising industry, this week, with an announcement that they were walking back their decision in 2019, to do away with third-party tracking cookies on…
