MTN Group, a leading telecommunications company, has announced a groundbreaking partnership with M&C Saatchi Abel and Group of Companies, a prominent pan-African marketing services firm. Effective from January 1, 2025,…
Browsing: Advertising
In the world of marketing, reaching the right audience has always been a top priority. According to the Strategy and Integrated Campaigns Lead, Kaibe Mollo, it is important for brands…
In today’s digital age, staying connected with your audience is more important than ever. Mbali Sibeko who is an expert in digital marketing, emphasizes the significance of social listening as…
“Virtual reality is revolutionizing the way we experience technology. Virtual reality has the potential to impact various other industries such as architecture, tourism, and even therapy. As the technology continues…
In the fast-paced world of technology, voice assistants are becoming increasingly popular. Khutso Phahladira, who is an expert in the field, predicts that in 2024, optimizing for voice search will…
As artificial intelligence (AI) continues to reshape and change the creative landscape, the conversation surrounding legal copyright issues has taken centre stage. Agencies and clients alike are grappling with the…
Jarred Cinman and Diane Wilson, who are long-time work partners and co-CEOs of VMLY&R for the past five years, have assumed new roles as CEO of VML South Africa and…
Meta, formerly known as Facebook, is forging ahead with its mission to expand the accessibility of its generative AI-powered products to a broader user base. In addition to testing its…
The impact social media has had on consumer behavior cannot be overstated, particularly when it comes to shopping habits. Smartphones have introduced a new era where online and offline shopping…
The digital landscape is continuously evolving, and staying ahead within this space is quite crucial. Customer behaviors are forever evolving and shifting due to the ever-changing landscape, and marketers must…