Sonos has announced another round of layoffs, cutting approximately 200 jobs, according to a letter posted on the company’s website on Wednesday. This follows a previous workforce reduction in August, which saw 100 employees let go. The restructuring efforts come in the wake of a widely criticized update to the Sonos app that alienated many of the premium audio company’s devoted customers.
The latest announcement was made by interim CEO Tom Conrad, who took over after Patrick Spence stepped down from the role in January. Conrad, formerly the first CTO of Pandora, cited internal inefficiencies as a key reason for the layoffs. “One thing I’ve observed first-hand is that we’ve become mired in too many layers that have made collaboration and decision-making harder than it needs to be,” he wrote, emphasizing the need for a more streamlined and agile company structure.
Despite these internal setbacks, Sonos is moving forward with new product development. Reports surfaced Tuesday indicating that the company is preparing to launch a set-top box/home hub, internally codenamed “Pinewood.” Currently in beta testing, the device is expected to debut in 2025 with a price range of $200 to $400.
As Sonos navigates these structural and strategic changes, the company faces the challenge of regaining customer trust while ensuring its future product line-up meets consumer expectations.
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