In his recent State of the Nation Address (SONA), President Cyril Ramaphosa announced significant visa reforms designed to invigorate South Africa’s travel and tourism industry. Central to these changes is the implementation of the Electronic Travel Authorisation (ETA) system, a fully digitised visa application process aimed at enhancing efficiency and security for international visitors. Leveraging artificial intelligence and automation, the ETA is expected to reduce processing times, minimise corruption risks, and create a seamless travel experience.
The government’s proactive stance on visa reform is already yielding results. More than 90% of a backlog of 300,000 visa applications have been cleared, bolstering confidence among leisure tourists and business travellers eager to explore South Africa’s diverse offerings.
Lessons from 2024: A Rebounding Tourism Sector
Reflecting on the past year, South Africa’s tourism sector showed steady growth, particularly in popular destinations such as Cape Town and its renowned safari experiences. “The sector has stabilised over the past few years,” says Marc Wachsberger, CEO of The Capital Hotels, Resorts and Apartments. “We don’t need to talk about Covid anymore. Growth from here on will be driven by economic factors and strategic management to capture a larger share of the market.”
The Capital’s strong performance underscores this positive trend. Its net promoter score—a key indicator of guest satisfaction—rose from 88% to 92%, placing it among the highest-rated accommodations. This increase in guest approval translated into higher occupancy rates and revenue per room, outpacing industry competitors.
Trusted Tour Operator Scheme: Expanding Reach in China and India
One of the most promising initiatives for 2025 is the Department of Home Affairs’ (DHA) Trusted Tour Operator Scheme (TTOS). This programme, which includes 65 tour operators from South Africa, China, and India, aims to attract more group travellers from these crucial markets. Historically, South Africa has struggled to capitalise on inbound tourism from China and India, making this initiative a strategic move to strengthen ties and boost visitor numbers.
While Wachsberger welcomes the TTOS, he believes broader reforms are needed to truly unlock South Africa’s tourism potential. “The tours from China and India will help a specific market segment, but our appeal needs to reach all travel groups. The key is reducing red tape and making systems more efficient—tourists will come naturally. South Africa remains one of the most beautiful and affordable destinations in the world.”
G20 Summit: A Global Platform for South Africa
South Africa’s hosting of the G20 Summit in Johannesburg presents a significant opportunity for its tourism sector. According to UN Tourism, the G20 economies account for over 70% of all international tourist arrivals and contribute 82% to global tourism GDP. This summit provides South Africa with a crucial platform to showcase its cultural heritage, vibrant cities, stunning landscapes, and world-class infrastructure to an influential global audience.
President Ramaphosa has underscored the importance of tourism in economic recovery and growth, and the exposure from hosting the G20 Summit is expected to yield long-term benefits. Historically, nations that have hosted the G20 have seen sustained increases in international arrivals due to enhanced global awareness and improved perceptions of safety, hospitality, and accessibility.
Wachsberger views the summit as a golden marketing opportunity: “South Africa is already an attractive and affordable destination. The G20 gives us a unique chance to tell our story to the world and highlight why this country is one of the most unforgettable places to visit.”
He also stresses that continued improvements in travel processes—such as simplifying visa applications, facilitating easier entry for business travellers, and addressing concerns around unregulated accommodation—could ensure the G20 Summit serves as a catalyst for a tourism boom beyond 2025.
Main Image: BAL
