A year after its debut in South Africa, Temu has solidified its position as a favourite among online shoppers.
A recent survey conducted by News24 in collaboration with Temu reveals that 1 in 3 South Africans have used the platform, with nearly 40% becoming active monthly users.
The survey, which engaged 1 700 consumers, highlights Temu’s appeal for affordability, accessibility, and quality.
A platform built on savings and trust
Temu has quickly earned a reputation as the go-to platform for budget-conscious shoppers. Among respondents, 81% cited the platform’s affordability as a key draw, with 46% reporting they save more than half their shopping budget by using Temu.
Loyalty is another standout feature, with 77% of Temu users saying they would recommend the platform to friends and family, underscoring high levels of satisfaction and trust.
A Temu spokesperson expressed immense gratitude for the support from South African consumers, praising their embrace of Temu in such a vibrant and dynamic market.
“As we celebrate our first anniversary here, we remain committed to offering unbeatable prices on quality products and refining our services to enhance the shopping experience.”
Enabling access to quality products
Temu’s diverse product offerings have played a significant role in enhancing consumers’ lives. Popular categories include:
- Electronics and appliances (41%)
- Home décor and furnishings (37%)
- Kitchenware (32%)
- Jewellery (31%)
Additionally, 45% of respondents recognised Temu’s inclusion of premium products at competitive prices, further broadening its appeal.
E-Commerce growth in South Africa
The survey highlights the rapid growth of online shopping in South Africa, with 64% of respondents shopping online more frequently than a year ago.
The key drivers include:
- Convenience (72%)
- Price comparisons (56%)
- Flexible shopping hours (53%)
- Wider product variety (51%)
Price remains a decisive factor for 65% of South African consumers, with 81% agreeing that Temu’s factory-direct model offers high-quality goods at significantly lower prices.
Revolutionising shopping in South Africa
Temu’s innovative approach has reshaped how South Africans shop, providing more affordable options without compromising quality.
By combining savings with accessibility, Temu has empowered its users to improve their quality of life—one smart purchase at a time.