South African regional airline Airlink now boasts representation in markets such as North America and Asia.
The development follows its appointment of Germany-based international aviation, tourism, hospitality, food, and beverage brands communications company AVIAREPS as its General Sales Agent (GSA) in these markets.
Airlink’s executive manager: of sales and marketing Carla da Silva explained that North America is a significant source market.
“North America is a significant source market, not just for Airlink, but for businesses, entrepreneurs, and leisure travellers,” said Carla da Silva.
“Economic activity between South Africa and North America is increasing, including tourism, trade, and commerce. Similarly, with Asia reopening, we expect a surge in demand as it re-emerges as another vital market for Airlink and the businesses and communities we serve.”
According to AVIAREPS COO: aviation Marcelo Kaiser, he said they are honoured about the “appointment as GSA for Airlink in North America and Asia and are thrilled to see our partnership with Airlink grow.
“Airlink is a dynamic carrier with a world-class product and offers. By extending our representation of Airlink, we will fly Airlink’s brand and boost its sales across all the major travel trade channels and platforms where AVIAREPS has a broad footprint in Asia, North America, Europe, East Africa, and Latin America.”
Resulting of this latest appointment, AVIAREPS now represents Airlink in 39 markets across all five inhabited continents.
BusinessTech Africa has learned that the partnership between the two companies allows the airline to optimise its global footprint, stimulate travel and tourism to South and Southern Africa from around the world, and increase its sales in overseas markets.
“AVIAREPS will play an important role in promoting Airlink, its reach, convenient schedule and connections, its service, and reliability – all key considerations for anyone wanting to explore and take advantage of the opportunities that exist on both sides of the Atlantic and Indian Oceans,” added da Silva.
At the same time, Kaiser said the relationship will also add mutual benefit and value to our firm.
“As a result, there is every incentive for us to work closely with Airlink and increase its penetration in these markets,” he concluded.