Set to be set to be hosted at EABL headquarters in Garden City Office Park in Nairobi, the Africa Digital Hub is a shared service designed to deliver rapid digital capability deployment in Africa.
The hub is set to serve Diageo’s key markets in Africa including Kenya, Nigeria, South Africa and Ghana. Headed by the immediate former Head of Media Futures at EABL, Ms. Waithera Kabiru, this decision reinforces Kenya’s prime position as a tech leader in Africa, driven by an emerging, wealthier middle-class population.
Thanks to mobile penetration, tech innovation and an emerging middle-class population, this development comes as Kenya continues to emerge as a favourite innovation destination for global tech giants.
Recently there were reports that e-commerce across has experienced phenomenal growth rates around the world and grow to $7 trillion across the globe by 2024. In 2020, EABL launched its direct-to-consumer e-commerce platform ke.theBar.com and this will be scaled to other markets in Africa.
Announcing during the launch of the Hub, Susan Jones who is Diageo’s Global Digital Transformation Lead, revealed that the hub, the first of its kind in the region is going to serve Diageo’s digital vision, “To win the next generation celebration by engaging and delighting consumers with world class experiences across every consumer physical and digital touch points.” she said.
Diageo Plc, the global drinks company will host the newly launched Africa Digital Hub in Kenya to accelerate its digital transformation ambition.
Main Image: Reuters Photo
