You’ve registered your company, obtained your tax ID, and purchased your domain. What happens next?
I strongly advise you to begin with branding and your logo. Branding includes a few components that can be difficult to get right, but when done well, it can dramatically increase your sales. Redoing your branding after you’ve established your firm may be difficult and costly, so take your time with this aspect to avoid future modification.
Here are some pointers on how to acquire the greatest branding for your target audience.
Who Is Your Client?
Spend some time determining who your target audience is. This study may assist you in making many company decisions, particularly those concerning branding. What are their ages? What is their annual salary? What type of work do they do? Where do they call home? These are all questions that can influence logo colours, typefaces, and even design.
Have a Name
I know it sounds simple, but coming up with a name is typically the most difficult and time-consuming portion of the process. Choose a name that speaks to you and is distinctive while also being associated with your business. You may be as creative as you like with this, but make sure you decide early on because one of the first things brand designers will ask for is the name of your company.
Make A Moodboard
Many people skip this step, but I believe it is quite beneficial. Because I am a visual learner, compiling images of logos, colours, typefaces, and other visuals that appeal to my business assisted me in narrowing down the mood and aesthetic I was striving for. This will also assist your brand designer in narrowing down possibilities to give to you, significantly speeding up the process.
Do A Competitive Analysis
Examine your competitors’ websites and social media to determine what you like and dislike. This is especially crucial in determining what you may require on your website or social media, as well as what you want to differentiate yourself from your competition. It may also assist you in identifying demographics of clients that your competitors are not addressing and how you may tap into those.
Hire A Brand Designer
Before doing so, carefully consider the designer’s prior work and portfolio. You want to discover someone who understands the type of job you want. For example, are you developing a more modern/professional brand? Choose someone with this taste since a designer with an artistic, illustrated approach may not be suitable. Make sure you also have a general schedule from them, as well as what they’ll require from you to fulfil that deadline. It is also critical to allot additional time since, in my experience, branding takes longer than you expect.
Following these steps might assist you in determining the appropriate branding for your company. When dealing with founders, this procedure might be time-consuming, but it is well worth it in the end. Rushing through this procedure frequently results in a rebranding later on. Branding is the visual basis for every business, and when done effectively, the appropriate clients will simply be pulled to your firm!
Source: Hani Anis For Forbes Business Council
