Business Chat with Eitan Stern, Founder of Legalese
We chatted to Entrepreneur and founder of Legalese, Eitan Stern, about the potholes to avoid in getting your business legally compliant.
Key Quotes from Eitan:
Protecting Your Brand
“There’s a lot of good will that we associate with the brands around us. You know, while ideas can’t be protected, what can be protected is the brand”. “So, you want, as an entrepreneur, you want to essentially go through this process of transferring as much of your value in your company from what you do to who you are, because what you do is very easily copyable, but your name isn’t”.
“So a company protecting its brand is super, super important for them being able to protect the value in their company because their services might change, what they do might change, but who they are is solid”.
About being legally “Sorted”
Because business is you really a succession of different relationships. You have internal ones with your staff, with your service providers, with your funders and shareholders, your business partners, your external ones, with your clients, with the public at large, with service providers”. “You have relationships with the state through our taxes that we pay or the regulators that govern us, and I guess you have a relationship with the things around us like your intellectual property or your property in general”. “So now I think of law as a succession of relationships that your company has around us, and that process of making sure you legally sort it is really going through that and saying, do I understand the nature of this relationship”?
Traditional Law Practice VS the Legalese Approach
Traditionally, lawyers are best used as, you know, …. hammers and hammers will see the whole world as nails. So lawyers are used to fighting with people about these things. Well, as we say, listen, the world doesn’t need to be a fight, and maybe we can do business a bit more proactively and avoid issues before they come up.
