Author: Reitumetse Shebe

Following its initial announcement in January, businesses across Africa can now use Google’s Gemini AI-powered chat-like tool for Search Ads. This intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility. In regions like Sub-Saharan Africa, where internet penetration is rapidly increasing, the ability to effectively reach customers through online advertising is becoming increasingly crucial for business growth. Google’s conversational experience takes the complexity out of ad creation, empowering businesses of any size to easily craft campaigns that resonate with local audiences. “Creating effective ads can be time-consuming, especially…

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Theo Van Zyl, Head of Wireless at Vox unpacks the importance of investing into high-speed, high-availability critical connectivity for industrial, military and emergency services sectors. The LEO satellite market, according to Mordor Intelligence, is estimated at $157.46 billion as of 2023 with an anticipated increase to $284.39 billion by 2029 at a compound annual growth rate (CAGR) of 10.35%. The demand for LEO satellites is being driven by the increased demand for high-speed, secure, low-latency connectivity capable of handling significant data transfer volumes, particularly by the mining, logistics, manufacturing, emergency services and military sectors. As LEO satellites are still in…

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Julia Robson, famously known as “Bish,” delved into the world of video games at the tender age of six. By the time she turned thirteen, her interest evolved into a passion for competitive esports. Now, Julia is channelling her energy into fostering the growth of South Africa’s gaming community, teaming up with Acer Nitro, and Acer’s renowned gaming brand, Predator. A vibrant and enthusiastic personality, Julia “Bish” Robson has embarked on a mission to elevate the esports gaming experience in South Africa. The pro-gamer has established a company that organises LAN events, providing gamers with a platform to bring their…

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Nigerian leaders expressed their condolences following the tragic death of Herbert Wigwe, CEO of one of the country’s largest banks, in a helicopter crash in Southern California’s Mojave Desert. Alongside Wigwe, five others lost their lives in the accident, including his wife and son, as well as Bamofin Abimbola Ogunbanjo, former chair of NGX Group, the Nigerian stock exchange. President Bola Ahmed Tinubu shared his grief on X, formerly known as Twitter, saying, “Their passing is an overwhelming tragedy that is shocking beyond comprehension. I pray for the peaceful repose of the departed and ask God Almighty to comfort the…

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Acer announced the Predator Extreme e-scooter, the latest addition to Acer’s growing line of e-mobility solutions. First showcased at the Taipei Cycle 2023, the new eScooter will now also be available in Europe, Middle East and Africa starting Q2 2024. The Predator Extreme e-scooter was designed to carry the power and performance of an off-road motorbike in its compact iron frame. It features a dual suspension system and rear spring shock absorber for added stability, 960-Watt peak power output, a 40 Nm high torque, 10″ crocodile tires and IPX5, giving riders the freedom to explore various terrains. For thrill-seekers, the…

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Imagine transforming your smartphone into a more intuitive extension of yourself with just the press of a button: the HUAWEI nova Y72 makes this a reality with its new X Button. The launch of the HUAWEI nova Y72 brings with it a new feature designed to enhance user interaction and accessibility, the X Button. This feature is another bold move in HUAWEI’s dedication to innovation, aiming to simplify the smartphone experience while improving efficiency and convenience. Located on the left-hand side of the device, the HUAWEI nova Y72’s X Button is ingeniously integrated into the smartphone’s sleek design, offering users…

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Everything.Insure, the digital broker and insurance marketplace that has revolutionised insurance shopping, is pleased to announce a ground-breaking addition to its platform. Widely known for providing comparative quotes that you can buy online from top insurers for personal, funeral, and pet insurance, amongst others, Everything.Insure is now making waves as the world’s first platform to offer a commercial insurance marketplace online. In the past, securing commercial insurance was a complicated, time-consuming process, requiring weeks or even months of paperwork from businesses, just to obtain one quote. With Everything.Insure, businesses can now obtain multiple quotes within minutes, streamlining the entire process. This digital platform…

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Sage, the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), has welcomed the heavy emphasis that President Cyril Ramaphosa has placed on addressing climate change and the just energy transition in his State of the Nation Address (SONA) for 2024. Pieter Bensch, Executive Vice President & Managing Director for Sage Africa & Middle East, says that it is encouraging to see President Ramaphosa recognise that reducing carbon emissions goes hand-in-hand with resolving South Africa’s longstanding power crisis. “We believe that environmental sustainability and the drive towards net zero will be as important for the…

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For more than a century, Rooibos has solely grown in the botanically diverse Cederberg region of the Western Cape, and nowhere else in the world. That is until now… A new action-packed survival game, called Enshrouded, has Rooibos growing in the virtual Nomad Highlands – an expanse of land located in the heart of the game that is filled with valuable resources. German-based gaming developer, Keen Games, recently launched Enshrouded via early access for Windows PC users on 24 January, which requires players to obtain resources, such as Rooibos to survive. According to Keen Games, Enshrouded, has already attracted more than 1 million users with…

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Imagine you’re a young creative professional who needs a device that will be both a laptop and a tablet when you need one. Imagine having a two in one device that is lightweight, thin and offers you a world of experiences in the palm of your hands. Before opening the device, let’s see what features we can see from just looking at the laptop. The first thing I observed was the steel finish. To the left, is a power output, USB 3,1 gen 1 type C port, HDMI port and a USB port. To the right is an audio jack,…

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