In a strategic move to boost its artificial intelligence (AI) capabilities, tech giant Apple has reportedly added Canada-based startup DarwinAI to its acquisition roster. According to Bloomberg, DarwinAI specializes in vision-based technology tailored for manufacturing processes, aimed at enhancing efficiency and productivity.
While neither Apple nor DarwinAI has officially confirmed the acquisition, indications emerged when several members of DarwinAI’s team updated their LinkedIn profiles to reflect their transition to Apple’s machine learning teams in January.
DarwinAI had previously secured over $15 million in funding from a diverse range of investors, including BDC Capital’s Deep Tech Venture Fund, Honeywell Ventures, Obvious Ventures, and Inovia Capital. While BDC Capital has acknowledged an exit from DarwinAI on its website, Obvious Ventures has updated its portfolio to reflect the startup’s acquisition.
At the time of writing, representatives from BDC Capital and Obvious Ventures declined to comment on the matter, while Apple remained silent in response to requests for confirmation.
Bloomberg’s report highlights DarwinAI’s expertise in optimizing AI models for efficiency, particularly in the realm of manufacturing. Notably, the startup employs techniques to streamline AI models, making them smaller and faster. This capability aligns with Apple’s objectives, particularly as the company aims to introduce on-device generative AI features in its upcoming iOS 18 release.
While Apple has trailed competitors such as OpenAI, Google, Meta, and Microsoft in rolling out AI-powered features, CEO Tim Cook affirmed the company’s commitment to unveiling such capabilities later this year. During a quarterly earnings call with analysts in February, Cook expressed enthusiasm about Apple’s ongoing efforts in the AI domain and hinted at forthcoming developments.
Last year, Apple’s top executives confirmed investments in next-generation AI initiatives, signaling the company’s strategic focus on advancing its AI capabilities across various domains. Job listings from Apple have hinted at the exploration of AI integration in areas including Siri, developer tools, and customer support, underscoring the company’s multifaceted approach to AI innovation.
With the acquisition of DarwinAI, Apple aims to further strengthen its position in the AI landscape, leveraging the startup’s specialized technology to drive innovation and enhance user experiences across its product ecosystem. As the tech giant continues to invest in AI research and development, consumers can anticipate exciting advancements in AI-powered features and functionalities in the near future.