Apple, the tech behemoth known for its innovative products, is entering the field of artificial intelligence (AI) with a new project aimed at competing with OpenAI’s ChatGPT and Google’s Bard. According to Bloomberg News, the company is making progress in the development of large language models (LLMs) using its custom framework called Ajax. Furthermore, Apple is said to be testing a chatbot dubbed “Apple GPT” by some engineers.
This development has piqued the interest of investors, resulting in a 2% increase in Apple’s stock. While Apple has been cautious with AI and has not explicitly emphasised it at events such as its developer conference in June, other tech behemoths such as Alphabet and Microsoft have actively embraced and integrated AI into their products and services.
Despite Apple’s subtler AI advancements in features such as Apple Photos, on-device texting, and the Vision Pro mixed-reality headset, industry analysts say the company is still lagging behind its competitors in fully incorporating this game-changing technology. Even Apple’s once-revolutionary voice assistant, Siri, has struggled to keep up with its AI counterparts’ evolving capabilities over time.
Apple has launched a new AI project led by John Giannandrea, Apple’s head of machine learning and AI, and Craig Federighi, Apple’s top software engineering executive, in order to catch up in the AI race. The teams involved in this project are working hard to develop a virtual assistant powered by large language models. This assistant can summarise text, answer questions based on extensive training data, and is currently used for internal product prototyping.
Employees familiar with the matter describe this tool as similar to other AI chatbots, such as Bard and ChatGPT, in that it operates as a web application. Apple has yet to finalise a concrete plan for these AI tools, despite its promising advancements. Nonetheless, the company is preparing to make a significant AI-related announcement next year.
As competition in the AI domain heats up, Apple is attempting to differentiate itself through innovative offerings that leverage its powerful ecosystem of hardware, software, and services. Apple hopes to improve user experiences and potentially revolutionise various industries by investing in cutting-edge AI technology.
To summarise, Apple’s move into developing AI offerings similar to ChatGPT and Bard is a significant step forward for the company. Apple is signalling its commitment to AI innovation by developing its own large language models and working on a chatbot. As the AI landscape evolves, the world awaits Apple’s upcoming AI-related announcement, which has the potential to shape the future of the tech industry.
