Petal Ads, Huawei’s Mobile first digital advertising platform, announced its partnership with Futuretech, one of Africa’s top advertising solutions providers, to transform the advertising landscape across South Africa and the wider region. This collaboration marks a pivotal step in advancing the capabilities of advertisers and agencies, empowering them to deliver more effective and data-driven campaigns. This collaboration not only strengthens Huawei’s presence in African markets but also enhances campaign effectiveness by combining Futuretech’s deep knowledge of the local media landscape with Huawei’s cutting-edge advertising technology.
Petal Ads is an innovative, mobile-first digital advertising platform with a significant user base. In the MEA region, it has around 90 million Monthly Active Users (MAU), offering strong engagement across various markets, which presents a valuable opportunity for advertisers and media companies targeting specific demographics. In China, its footprint includes 530 million MAU. Additionally, Petal Ads stands-out with several key differentiators, including its first-party data that offers deep insights into user preferences, behaviors, and demographics, enabling advertisers to create highly targeted campaigns. Through consumer segmentation, advertisers can tailor their messaging based on user interactions with apps and services, ensuring clear campaign measurement across awareness, consideration, and conversion stages.
Also, Petal Ads’ dedicated Data Management Platform (DMP) provides detailed insights and data-driven strategies to help advertisers achieve objectives like brand awareness, driving consideration, and boosting conversions. Furthermore, Huawei’s ability to provide a complete suite of advertising solutions—spanning digital campaigns, localized content, on-ground activations, and more—positions it as a powerful partner for advertisers and media agencies. This holistic approach not only enhances campaign effectiveness but also drives meaningful engagement with diverse audiences across various touchpoints.
Commenting on the collaboration, William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said “Our partnership with Futuretech is an important milestone for Petal Ads as we expand our services in South Africa and the wider African region. This collaboration is a testament to Huawei’s commitment to innovation and our desire to help businesses grow in the digital economy. Petal Ads offers a wide range of solutions that help businesses not only target their audiences more effectively but also gain the insights they need to make informed marketing decisions.”
Emphasizing Petal Ads’ role in shaping the future of digital advertising in Africa, Hu continued, “As businesses increasingly rely on mobile platforms to engage with consumers, it is crucial that they have access to the most advanced tools available. Petal Ads offers advertisers the ability to optimize their campaigns in real-time, making their marketing efforts more agile and effective. By working with Futuretech, we are bringing these capabilities to the African market, ensuring businesses across the region can benefit from advances in advertising technology.” Boye Balogun, CEO of Futuretech, added, “As Futuretech Media we are constantly aiming to revolutionize digital media, drive innovation and excellence that continue to set new benchmarks within our industry.
Our journey to this point has been filled with diligent planning, thoughtful discussion, and a deep exploration of the synergies that exist between Futuretech Media and Petal Ads. Through this partnership, we will leverage our complementary strengths to not only achieve our business goals but to exceed them. We will embark on new projects, explore uncharted territories, and create value that will resonate with our customers and employees.
We celebrate the official beginning of our partnership with Petal Ads a company that shares our values, vision, and commitment to excellence. This is not just a win for our companies; it is a win for our industry and for the countless individuals who will benefit from the fruits of our partnership. Here’s to a bright future together. Let’s make history.”
The partnership enables Petal Ads to expand in Africa while empowering African businesses to reach local audiences more effectively and gain global exposure, including in China. This strategic collaboration is set to deliver measurable impact for advertisers, allowing them to connect with customers through tailored digital solutions that maximize return on investment. It is also set to provide businesses with the necessary tools to navigate the complexities and nuances of a rapidly-evolving marketing environment.
Main Image: Supplied
