ABOUT BUSINESS TECH AFRICA


As the African continent moves towards digital transformation and with IT spending expected to reach over $83.7bn in 2020 in the Middle East and Africa (MEA), Business Tech Africa (businesstechafrica.co.za) stands to reflect this evolving landscape with exclusive content. The African Continent’s most reputable digital destination, Business Tech Africa prides itself as a leading source of information focusing on the latest national, regional and global topical business and technology events. The multiplatform brand provides up-to-the-minute news along with in depth analysis of the latest local, regional and international news and its influence on business in Africa and the Middle East. Its extensive output includes audio, digital, print and video interviews with some of the world’s leading businessmen and women, long-form features from around Africa and respected commentary on the issues of the day from industry experts. Offering an unmatched outlook, Business Tech Africa endeavours to cover unbiased, informative and
authoritative content relevant to C-level decision makers, businesses, technology vendors, thought leaders, end users and tech-savvy consumers. In addition, we keep the entire IT and business ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary businessmen and women, thought leadership, entrepreneurship, start-ups, women empowerment, emerging technologies and much more. Launched in 2019, the scope of Business Tech Africa’s coverage is highly varied, ranging from daily business and technology news, analysis articles, in-depth features and special country reports, and industry events to expert analysis and exclusive video content. With Business Tech Africa’s widespread portfolio, the website is broken down into easily identifiable sections. Each section features expert editorial content from Business Tech Africa, which comprises of dedicated online staff, knowledgeable business and IT journalists, freelancers and industry pundits, as well as contributions from the editors of Business Africa, Soweto Bulletin, Headlines Daily and Entertainment SA.


OUR AUDIANCE AT A GLANCE

REACH

Monthly Unique Visitors
450 000
Monthly Page Views
2 100 000
Email Newsletter Subscribers
35 000

AUDIENCE

Male

55%
Female

45%
Age Spit
Average House Hold Income

Personal Income: 45 000
Combined Income: 68 700
Business & Tech Consultants, Students, Gammers, Consumer Electronics Fans
35%
C-Level Executives, Entrepreneurs, IT Executives / Administrators
75%

MEDIA ENGAGEMENT

Desktop

35%
Mobile

75%
Interests

75% of our audience shop online

61% make their online purchases on their Smart Phones

71% are tech savvy

68% are interested in business content for Africa

HOME PAGE TAKEOVERS



DIGITAL RATES


Position
Leader Board
Specification
728 x 90 px
(39kb max)
CPM Rate
R 200

Position
Half Page
Specification
300 x 600 px
(39kb max)
CPM Rate
R 280

Position
MPU
Specification
300 x 250 px
(39kb max)
CPM Rate
R 230

Position
Mobile
Specification
320 x 50 px
(39kb max)
CPM Rate
R 150

HOME PAGE TAKEOVER


Position
Sponsorship
Specification
1440 x 900 px
728 x 90 px | 300 x 600 px
300 x 250 px | Mobile
CPM Rate
R 25 000 CPD

DIRECT MARKETING


Email
Data + Send
Specification
TBA
CPM Rate
R 0.25 c

Email
Send Only
Specification
TBA
CPM Rate
R 0.17 c

SMS
Data + Send
Specification
160 Charecters Limit
CPM Rate
R 0.66 c

SMS
Send Only
Specification
160 Charecters Limit
CPM Rate
R 0.30 c

E-NEWSLETTERS


Sponsorship
Format
GIF
Dimensions
645 x 200 px
(50kb max)
CPM Rate
R 320

Marquee Banner
Format
GIF
Dimensions
340 x 60 px
(20kb max)
CPM Rate
R 240

Vertical Banner
Format
GIF
Dimensions
120 x 240 px
(39kb max)
CPM Rate
R 100


CONTACT INFORMATION:


Tlangelani Manzini
Commercial Director

[email protected]

Daisy Mulenga
Strategy Director

[email protected]

Manda Banda
Editorial Director

[email protected]


Tebogo Nkabinde
Senior Editor

[email protected]