Brother Gulf, a provider of home and business IT peripherals, has revealed that it’s targeting 22% growth in 2012 in the MEA printer segment. The company’s confidence in driving growth over the next year complements recent industry reports that predict the region’s printer market will reach $7.6bn in 2012.
According to Brother, the release of its latest lines of digital copier printers (DCPs) and multifunction centres (MFCs) will act as key drivers in achieving the set growth target.
The company states that the increased demand for printing products and technologies in the Middle East has stirred an influx of opportunities for local and international suppliers and printer vendors.
“The Middle East has demonstrated a strong demand for essential printing products and technologies, especially across SMEs and SoHos,” said Shinji Tada, managing director, Brother Gulf. “Today’s consumers prefer printers that can meet their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The continuing demand is expected to help drive more growth for the region and allow more opportunities for Brother and its channel partners.
Tada said the company is confident that the release of its latest printer models will not only help it to meet its set growth target of 22% by 2012, but will also help businesses in increasing productivity and efficiency of their operations.